There are a lot of things you need to do when you’re starting a blog or a website. You need to find a hosting service and have the website designed to your liking. You also need to think about the content of the site and how to promote it to attract the right audience. While all of these preparation steps are important, the most important of them all is choosing the right domain name to use. In an attempt to go back to basics, we’re going to talk about some tips related to choosing a domain name in this post.
Keep It Short and Clear
There are a lot of details to consider when choosing a domain name, but the most important tip to keep in mind is to keep it short and clear. You should, for instance, avoid using a domain name that contains the letters Q, Z and V in certain places. Pronouncing the domain name can be tricky and you’ll end up having to spell it out every time. It is also important to stick to a brand-related domain name, especially if you’re choosing a domain name for your business. The name of your company or a screen name that relates well to the brand should work perfectly.
Many companies still choose keyword-related domain names. While these names used to help with SEO a lot, today’s search engines focus more on the content of the site. Stick to your brand and focus your energy on developing that brand into a recognizable one.
If you’re a local business wanting to target potential customers near you, then using a country- specific domain name is a must. It is also necessary to choose a hosting service based in the same country for local SEO purposes. Search engines will take these two factors into considerations when ranking your site. When the search is coming from near your business area, your site will rank higher than other international sites. Choosing a local domain and hosting service is fairly easy. If you’re based in London, for example, you can definitely find a UK web hosting service and a .co.uk domain that suit your requirements perfectly.
You can enhance the impact of local domain and hosting further by adding your complete address and location information to the footer of your page. Don’t forget to also register for Google’s Business Page and other location-based directories.
Check the Handles
With more domain names being used by companies and businesses around the world, finding a catchy and suitable one becomes more difficult. It is even more difficult to find a domain name or a brand that you can still use as social media handles. Fortunately, there are tools that can help you find the best domains and social media handles. NameCHK is a handy tool to get started with. Simply enter the name you want and the website will check if the domain names (with several TLDs) and social media handles or usernames are still available. With these tool – and the tips we discussed earlier – you’ll find the perfect name to use in no time.