This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.
October is known for Breast Cancer Awareness Month, but it is also Domestic Abuse Awareness Month. Did you know domestic violence affects one in four women in their lifetime? That’s more women than breast cancer, ovarian cancer and lung cancer combined. The statistics are staggering, only about half of Americans say they would know how to help a victim of domestic violence.
Part of Domestic Violence Awareness Month, Purple Purse, The Allstate Foundation’s symbol for domestic violence,is proud to represent a woman’s way to escape abuse and gain her financial independence. The Allstate Foundation’s Purple Purse campaign, which is in it’s 3rd year, has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.
As part of Domestic Violence Awareness Month, The Allstate Foundation will be sending more than 1,000 purses carrying domestic violence information throughout the country. These purses pass between co-workers, friends, and family. The goal is to start important conversations. For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. If you do not get a purple purse in your hands, You can even pass a virtual purple purse by logging onto Facebook.com/PurplePurse orwww.purplepurse.com. A Spanish-language site is available at www.bolsomorado.com, for those that need it. Every time a virtual purple purse is shared or re-shared, The Allstate Foundation will make a $5 donation to YWCA.